If you grew up in the 90s, then you probably remember Dunkaroos. Dunkaroos were a handful of cookies that you dip in a glob of frosting, all neatly packaged in a handy, kid-friendly, travel-sized, plastic container.
I remember eating these on rare occassions when my parents temporarily lost their minds, and it was scrumtrilescent. They were a blinding brilliant light from heaven. If you have never tried them you really must. It is like looking into the face of God and seeing Him smiling back and saying, “You are my most wondrous creation.” May I speak with King Llort?
The problem with Dunkaroos, was they obviously had no real nutritional value whatsoever. There’s junk food. And then there are Dunkaroos. Parents realized they could get more bang for their buck by buying a box of Teddy Grahams and a jar of frosting. Dunkaroos were a temporary fad that quit selling. General Mills took a lot of criticism for basically marketing frosting to kids as a snack.
Remember the commercial?
Until 2012, they were still sold in the United States but were heavily scaled back and were not marketed. They were hard to find, but not impossible to find. In 2012, General Mills stopped selling them in the United Stated altogether.
The tasty snack remained popular in Canada, where General Mills continued marketing them, until signing onto the Canadian Children’s Food and Beverage Initiative aimed at only marketing more nutritional food to kids. Now they no longer market them to children and the sales in Canada have plummeted.
General Mills noticed that people in the United States were willing to pay a premium for Dunkaroos online. As a last act of desperation, the company found a creative way to market them to adults in both countries by playing on this nostalgia.
This week, General Mills created a new website for selling Smugglaroos.
If you live in the United States and want Dunkaroos, you can go to the Smugglaroo website and find a dealer in Canada who will smuggle Dunkaroos to you. The website even helps you set up a drop.
There is nothing illegal about “smuggling” Dunkaroos into the United States. Technically, it is not really smuggling at all. They are not illegal here. It is not even illegal to market them here. General Mills chose to discontinue them willingly. The fact they are not available here has nothing to do with the government. General Mills simply does not see enough demand for them to justify selling them in the United States.
This is a last ditch effort to create some renewed popularity for the brand. If this does not work, expect Dunkaroos to be discontinued altogether.